How I use AI
This page exists because I would rather say plainly how I work than pretend every word and every graphic was made entirely by hand. I use AI tools at several stages of my work. One rule stays constant: AI assists, but a human decides and checks. Nothing goes live, on your site or mine, without review by the person responsible for the content.
What the βAI modified" icon means
In the site footer you will find the official European Commission βAI modified" icon. I use it voluntarily, to signal clearly that some of the content and graphics on this site were created with the help of artificial intelligence and then reviewed by a human. It is the same icon the EU released for labelling AI-assisted content.
Where exactly I use AI
- Text on the blog and pages - AI helps draft first versions and organise ideas. The context, examples from my work, tone and final wording are mine.
- Graphics and illustrations - some graphics (such as article header cards) are generated or composed with AI tools, in the brand's colours and style.
- Research and housekeeping - AI speeds up gathering information, summarising sources and repetitive technical tasks.
Human in the loop - where a person checks
I automate what is repetitive, but I keep control at specific stages:
- Fact and figure checks. I do not publish invented statistics. Data and claims are verified against their source, in line with the UK advertising code (CAP Code).
- Editing. I read and edit every text by hand - for sense, tone and whether it genuinely helps the reader.
- Editorial responsibility. A specific person is responsible for everything published here: Tomasz Kolpaczek (CREATIVO / RobieStrony.co.uk).
What I do not do
- I do not publish content I have not read and checked.
- I do not invent data, client reviews or results.
- I do not remove or hide AI watermarks. I believe transparency matters more than covering tracks.
What about the law (EU AI Act)?
The EU AI Act (Article 50) places labelling obligations for certain AI-generated content on specific parties in the European Union. It includes an exemption for content that has undergone editorial review and for which a natural or legal person holds editorial responsibility - exactly the way of working described here.
As a business operating in the United Kingdom, I am not required to apply these rules to my audience. I use the EU icon and this policy voluntarily, because I simply consider transparency toward clients to be the honest thing to do.
Questions?
If anything about the way I work with AI is unclear, or you would like your own site labelled in a similar way - get in touch. I am happy to talk it through.