How much does a beauty salon website cost in the UK?

A single-page site built around your work and a booking link starts at £197 with me; a full salon site with separate treatment pages starts at £497. Hosting is free on Cloudflare, so after the one-off build the only recurring cost is your domain name.

Does a salon need a website if it has Instagram?

Instagram shows your work to followers; a website catches people who search Google for 'lash extensions near me' - and those searchers are ready to book, not just browsing. The two work together: Instagram builds desire, the website takes the booking and ranks in local search.

Should a beauty salon show prices on its website?

Yes. A clear price list filters out bargain hunters and saves you DMs asking 'how much?'. Clients booking lashes, brows or nails almost always check the price before contacting - a salon without prices loses them to the salon next door that shows them.

What booking system should a small salon use?

Whatever you already use - Fresha, Booksy, Treatwell or plain WhatsApp. The website's job is to put that booking link one tap away from every page, not to replace your system. If you take bookings by message, a WhatsApp button with a pre-filled text works remarkably well.

Websites for Beauty Salons: What Fills the Diary (UK Guide)

Short answer: a beauty salon website has one job - turning “she does amazing brows” into a booked appointment. The site that does it has five things: photos of your work (not stock models), a price list, a booking link or WhatsApp button visible on every screen, your location with the areas you serve, and reviews pulled from Google. Below is what actually matters, in order, based on the salon and aesthetics sites I build in the UK.

Instagram brings the desire - the website takes the booking

Most salon owners I talk to say the same thing: “all my clients come from Instagram, why do I need a website?” Here is the part Instagram cannot do: when someone in your town types “lash extensions [your town]” or “brow lamination near me” into Google, Instagram profiles barely show up. A simple website with the right page titles does - and that person is not scrolling for inspiration, she is looking for someone to book this week.

The two channels do different jobs. Instagram warms people up over months. Google catches people at the exact moment they want an appointment. A salon with both fills the diary from two directions.

The five things your salon site must have

1. Photos of your work, everywhere

Beauty is bought with the eyes. Real photos of your lashes, brows, nails or skin treatments - taken in your salon, on your clients - beat any stock photo. Group them by treatment so a client considering brow lamination sees ten laminations, not a mixed feed. If your photos are on Instagram already, the site can embed your feed - but the hero images should be chosen, not automatic.

2. A price list, with real numbers

“DM for prices” costs you bookings. Clients compare two or three salons before booking, and the one that shows prices wins trust before the first message. Show a “from” price per treatment if the exact price varies. Bonus: it filters out the clients who only ever ask for discounts.

3. Booking one tap away

Whatever you use - Fresha, Booksy, Treatwell, or WhatsApp - the button must be visible without scrolling, on every page, sized for a thumb. If you book by message, a WhatsApp button with a pre-filled text (“Hi, I’d like to book…”) removes the awkward first line and measurably increases contacts.

4. Location and areas - for Google, not just clients

Your town and postcode area belong in the page title, headings and footer - that is how you show up for “nails [town]”. If you are mobile or cover several areas, list them. Connect the site to your Google Business Profile - the profile ranks better when it links to a real site, and the site catches the clients the map results miss.

5. Reviews where doubters can see them

A nervous first-time client reads reviews before booking - especially for treatments that can go wrong (lashes, brows, aesthetics). Pull your best Google reviews onto the site and link to the full list. Ask every happy client for a review; it feeds both the profile and the website.

What you can safely skip

An online shop (unless you genuinely retail products), a blog you will not write, a gallery of the salon interior bigger than the gallery of your work, music, animations, and anything that slows the page down. Your clients open the site on a phone, often on salon-chair Wi-Fi - it needs to load in a blink and get out of the way.

What it costs and how long it takes

With me a salon site starts at £197 for a single page built around your work and booking link, or from £497 with separate pages per treatment (which is what ranks for “lip filler [town]” and similar searches). Built in days, not weeks; hosting free on Cloudflare; the site and domain belong to you. Details and examples: websites for beauty salons.

If you are not sure whether your current site (or lack of one) is costing you bookings, send me a message - I will tell you straight what I would fix first, no obligation.

Photo: Gustavo Fring / Pexels.